MARKETING DESIGN

Motive

Motive is a fleet management platform serving over 120,000 companies. As part of the GTM team, I developed visual storytelling strategies for product launches and go-to-market campaigns that repositioned the company from compliance-focused trucking app to comprehensive fleet management solution.

Process

I spearheaded visual direction across all go-to-market touchpoints. Collaborating with product, marketing, and sales teams, I created cohesive experiences spanning campaigns, launches, sales materials, and communications that made complex solutions accessible.

Impact

The go-to-market creative work supported Motive's growth trajectory. Sales teams reported shortened sales cycles and increased customer engagement. The visual storytelling strengthened brand perception while effectively communicating product value to diverse audiences.