BRANDING

Frontmatter

As a founding member, I have built and scaled the team from 0 to 1. Since the last 3 years, I am leading the team, design, operations, culture, and recruitment at Frontmatter.

Process

I developed Frontmatter's brand identity from concept to execution, establishing a cohesive visual system that reflects the company's innovative approach to B2B marketing. The branding needed to balance professionalism with creative energy while resonating with US-based clients.

Impact

The brand positioned Frontmatter as a premium creative partner in B2B SaaS. Clear visual guidelines enabled consistent application across touchpoints, supporting rapid growth from startup to established agency with 15+ team members across five countries.